Welcome to
Guild Living.

Guild Living will enable all people to achieve better longevity and will place older people at the heart of our lives and communities.

The time has come to look at longevity in a whole new way, improving the way we age and ensuring that the focus is on healthspan and not lifespan. Led by global academic research, Guild Living is developing a deep understanding of people’s desires, fears, wants and needs in order to deliver homes and communities that enable older people to achieve better longevity.

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sky news interview-guild

Sky News: Ian King & Guild Living's Eugene Marchese discuss house prices, and how later living helps free up family homes.

Guild Living: An Introduction

  • Ageing is an extraordinary process whereby you become the person you always should have been.

    David Bowie

  • We're fools whether we dance or not, so we might as well dance.

    Japanese Proverb

  • You won't catch me
    with bungalow legs!

    Guild Living Supporter

  • I have reached the age where if someone tells me to wear socks, I don't have to.

    Albert Einstein

  • The longer I live the more beautiful life becomes.

    Frank Lloyd Wright

  • Ageing has a wonderful beauty and we should have respect for that.

    Eartha Kitt

  • You can't help getting older,
    but you don't have to get old.

    George Burns

  • You know you're getting old
    when the candles cost more than the cake.

    Bob Hope

  • Grey hair.
    Don't care!

    Guild Living Supporter

Find more inspiring quotes on our social media:

Did you know
  • 1 in 14

    1 in 14 people age 65+ have dementia in 2019.

    Alzheimer’s Research UK

  • 1 in 6

    1 in 6 people age 80+ have dementia in 2019.

    Alzheimer’s Research UK

  • 80%

    Retirement community residents are 80% less likely to enter hospital.


  • 82.9%

    82.9% of the UK’s 2019 population lives in urban areas – and is increasing.


  • 1/3

    1/3 of over-65s live alone.


  • 1M

    Over 1 million older people say they always or often feel lonely.

    Age UK

Professor Malcolm Johnson on Guild Living in Bath