Guild Living: How it all began…

It all started with a conversation between Eugene Marchese and Michael Eggington about their frustrations and aspirations around ageing, care and Later Living environments; “What the later living world was doing right and what it was doing badly!”.

With significant experience in later living architecture and property, both Eugene and Michael agreed that globally, there was a need to deliver a new way to age, and in no place was this revolution needed more than the UK. So, when Eugene made that call back in 2017, demanding action against a vision that represented a new approach, Michael was equally committed. The vision they share is set to change the way people age: to create transformational later living communities with an unparalleled focus on the “person” and their holistic wellness.

Michael and Eugene found in Legal & General a like-mind partner. In November Guild Living launched in proud partnership with Legal & General. Founded in 1836, L&G is the UK’s largest investment manager, among the 15 largest in the world, with more than £1 trillion of assets, the majority of which comes from its pension and life insurance business. Since taking over as chief executive in 2012, Wilson has transformed the company, under his mantra of “inclusive capitalism” and is one of the first UK institutions to enter the senior living sector.

This partnership aligns one of the UK’s most trusted companies with experts in architecture, development, operations and ageing wellness. A partnership that shares a vision to deliver groundbreaking later living communities and innovative well-being methods to enhance the physical, cognitive, and emotional health of those living in their third age.

Together, we will revolutionise the later living sector, and in doing so change the way people age for the better, now and into the future.

Professor Malcom Johnson


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